A Newsletter Can Be Completely Different

A Newsletter Can Be Completely Different

Why is a newsletter so different? The answer is that unfortunately some are not!

I see a lot of newsletters that look like the organizations brochure, but just under a different name. The owners think that by calling the publication a newsletter, their audience won't
notice that all it does is carry on shouting about the same old stuff over and over.

So they fill their newsletter with pages of articles about how great they are, with some dull old news that no-one is ever gonna read and with statements from the President and so on…*VERY DULL*.

I've yet to see a convincing example of this type of newsletter and seriously doubt that it is ever actually cost-effective to produce something like this. How can it be? It's boring, extremely unconvincing and at best, it might just be perceived as another corporate brochure.

Your newsletter is capable of so much more!