How Newsletters Can Build Incredible Credibility

How Newsletters Can Build Incredible Credibility


“A newsletter is the greatest credibility building marketing tool known to man.”

Re-read that sentence and think about it for a moment…

The public has grown cynical of glossy self-congratulatory brochures and salesy marketing letters. Consider for a moment how many times on average per week, you receive a brochure or a letter through your mail trying to sell you additional credit cards. Most the time you just rip them up without a glance - right?

In short people have grown accustomed to receiving sales based marketing material.

But a newsletter is different - completely different…

That's because a newsletter doesn't appear to seek to sell you anything as its first and primary objective. Instead it seeks to inform, to educate, to build knowledge.

The secret to a newsletter success is that it can lift the credibility of your organization over all your rivals.