How THE Key Secret is to Build Trust

How THE Key Secret is to Build Trust


Think for one moment about the biggest factor that encourages people to buy or join one organization over another. The answer is “trust”.

People go with organizations that they trust or they know from somewhere. It's just human nature! But let's see why?

Imagine for a moment you require an electrician or a plumber to do some work in your home. Who do you turn to if you don't have a regular person you use?

Nine out of ten times you'll turn to a family member or close associate for a recommendation of an electrician or plumber that they used recently and were happy with.

Why is this?

The answer is that we'll trust the recommendation far more than we'll trust somebody who we located via the Yellow Pages.

Don't think that the above situation only exists in home life. No, it exists in business and all other environments. We always prefer to work on recommendation - we always look for an organization or individual that we can trust.

Now the chances are that you cannot win sufficient work, members (or whatever your objective is) through recommendation alone. So you're going to need an alternative model to work from. A
newsletter is that model and resource!

By publishing a newsletter, rather than another sales brochure, you will build credibility, inform your potential clients, and most critically of all - develop vital trust between you and your potential marketplace.

REMEMBER: Trust Builds Through Communication. So we now know that building trust is vital and the simple lesson is that the absolute key to building trust is great communication. And I can't think of a better communication tool, than a newsletter!